Inside Ally Financial’s Big Bet On Generative AI
- Author
- AdExchanger
- Published
- Tue 06 Feb 2024
- Episode Link
- https://adexchanger.libsyn.com/inside-ally-financials-big-bet-on-generative-ai
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
