GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’
- Author
- AdExchanger
- Published
- Tue 26 Sep 2023
- Episode Link
- https://adexchanger.libsyn.com/groupms-performance-chief-on-why-commerce-is-going-to-disrupt-everything
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.
