Exploring The Minds – And Ad Spending Habits – Of Local Advertisers
- Author
- AdExchanger
- Published
- Tue 07 Nov 2023
- Episode Link
- https://adexchanger.libsyn.com/exploring-the-minds-and-ad-spending-habits-of-local-advertisers
Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borell's EVP of local marketing intelligence, explains the story behind the numbers.
