Data-Driven Marketing Is State Farm's Best Policy
- Author
- AdExchanger
- Published
- Tue 31 Oct 2023
- Episode Link
- https://adexchanger.libsyn.com/data-driven-marketing-is-state-farms-policy
State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.
