Creative And Media’s Much-Needed Merger
- Author
- AdExchanger
- Published
- Tue 24 Oct 2023
- Episode Link
- https://adexchanger.libsyn.com/creative-and-medias-much-needed-merger
The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.
