Buy Now, Pay Later … And Then Launch A Retail Media Network?
- Author
- AdExchanger
- Published
- Tue 03 Oct 2023
- Episode Link
- https://adexchanger.libsyn.com/buy-now-pay-later-and-then-launch-a-retail-media-network
Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.
