Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists
- Author
- AdExchanger
- Published
- Tue 17 Oct 2023
- Episode Link
- https://adexchanger.libsyn.com/brands-please-dont-add-israel-and-hamas-to-your-keyword-blocklists
Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.
