Brand Safety Is Critical – But Don’t Overdo It
- Author
- AdExchanger
- Published
- Tue 09 Jul 2024
- Episode Link
- https://adexchanger.libsyn.com/brand-safety-is-critical-but-dont-overdo-it
It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.
