Bloomberg Media Went Direct And Has No Regrets
- Author
- AdExchanger
- Published
- Tue 26 Mar 2024
- Episode Link
- https://adexchanger.libsyn.com/bloomberg-media-went-direct-and-has-no-regrets
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.
