Amplifying Programmatic Podcast Advertising With SXM Media
- Author
- AdExchanger
- Published
- Tue 01 Aug 2023
- Episode Link
- https://adexchanger.libsyn.com/amplifying-programmatic-podcast-advertising-with-sxm-media
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.
