All Marketing Is Performance Marketing
- Author
- AdExchanger
- Published
- Tue 02 Apr 2024
- Episode Link
- https://adexchanger.libsyn.com/all-marketing-is-performance-marketing
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”
