Turning Fear of Loss into Strategic Advantage

Imagine you’re considering a new marketing campaign, but there’s a chance it might not pay off. The fear of wasting money makes you hesitate. That’s loss aversion at work—the tendency to prefer avoiding losses over acquiring equivalent gains. Entrepreneurs often see this as a barrier to risk-taking, but when approached wisely, it can be turned into a competitive advantage.

source: https://acalytica.com/blog/turning-fear-of-loss-into-strategic-advantage

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