Making First Impressions Work for You

Imagine walking into a pitch meeting and starting with a high valuation for your startup. That first number lingers in the room, shaping how investors evaluate everything you say next. That’s anchoring bias—the tendency to rely too heavily on the first piece of information encountered. Entrepreneurs can harness this bias to influence negotiations, pricing strategies, and decision-making.

source: https://acalytica.com/blog/making-first-impressions-work-for-you

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