a16z Bio + Health #19: Going B2C2B in Digital Health
- Author
- Julie Yoo, Jay Rughani, Bill Porter, Amanda Rees, Kate Ryder
- Published
- Fri 29 Oct 2021
- Episode Link
- https://a16z-live.simplecast.com/episodes/a16z-bio-19-going-b2c2b-in-digital-health-Td4Z2bkd
- Who is your "B" and who is your "C"? [2:02]
- Why did they choose B2C2B? [6:36]
- How did they craft their enterprise story? [11:42]
- Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
- Three things to build an enterprise story around [22:26]
- How did their choice of B2C2B impact investor conversations? [34:23]
- What mix of consumer vs. healthcare talent did they need? [40:42]
For more on the new digital health go-to-market, visit a16z.com/digital-health-builders. And for more great a16z Bio shows on Clubhouse, follow the a16z bio club.
