4B with Margit #9: What Exactly Is Growth Hacking?
- Author
- Morgan Brown, Fareed Mosavat, Tina Wie, Andrew Chen, Das Rush
- Published
- Wed 23 Jun 2021
- Episode Link
- https://a16z-live.simplecast.com/episodes/4b-with-margit-9-what-exactly-is-growth-hacking-uAxYtOsw
- The origins of growth hacking [1:20]
- Brand building vs. growth hacking? [13:58]
- Where does growth fit into the organization? [31:06]
- The cold start problem: growth hacking from 0 to 1 [36:47]
- What can't be measured? [47:53]
- How do you test and validate new channels? [51:38]
- Do growth hacks always work, or at some point does it come down to product? [54:55]
- How do you allocate budget? [1:00:27]
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