#61 NIL Unmasked · How College Sports Went Pro Without Saying It Out Loud

The rules of college sports just changed forever — and not everyone’s playing fair. In this episode of Think First, Jim Detjen pulls back the curtain on NIL — Name, Image, and Likeness — to show how athletes are getting paid, how the NCAA is fumbling the playbook, and why the smartest deals still come down to authenticity. From Bryce Harper’s clean-label fit with Just Ingredients, to Sprouts investing in women’s sports, to a high-school quarterback’s million-dollar headline that wasn’t what it seemed — this is the full story, no booster spin. If you’ve ever wondered what NIL really is today… here’s your answer, in plain English, with a few plays the NCAA would rather you didn’t notice.

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