#33 Retail Mind Games · How Stores Gaslight You into Buying Stuff You Don’t Need

You didn’t just “decide” to buy that Himalayan salt lamp. You were led — by lighting tricks, layout psychology, and decades of retail mind games designed to make you think it was your idea.

In this episode of Think First, Jim Detjen exposes how American retail strategies — from Target to IKEA to your favorite online store — have used subtle (and not-so-subtle) gaslighting tactics to hijack your instincts, cloud your judgment, and turn impulse into identity.

From fake scarcity and “confirmshaming” to emotional manipulation and the infamous Gruen Transfer, this one’s packed with dry humor, sharp truths, and a few confessions from inside the branding industry.

You’ll never shop the same way again.

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Stay sharp. Stay skeptical. #SpotTheGaslight
Read and reflect at Gaslight360.com/clarity