#9 - How customer insight fuels product development with Hicham Larhnimi, Vembla
- Author
- roaring.io
- Published
- Wed 06 Apr 2022
- Episode Link
- https://roaring.io
Vembla is one of the fastest growing companies in grocery shopping and delivery in Sweden, providing a 100% digital journey through their app. Vembla's COO, Hicham Lahrnimi, joins us to discuss their success and how customer insight has fueled their product development.
We go into depth on customer insight collection, why consistency is key, conducting drunk user testing and the effects of personal bias.
Enjoy!
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