#12 - What B2B can learn from digital experiences in B2C with Markus Jansson, Payer

What's the biggest difference between digital experiences in B2B and B2C?

In this episode we are joined by Markus Jansson, Chief Product Officer at Payer, a fast-growing B2B payment solutions provider.

We go into why B2B is 10 years behind B2C, what drivers are changing the market and how to adapt to shifting customer expectations.

Enjoy!

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