AI in Marketing Data Activation: Databricks' Bet on Hightouch's $38M Round
- Author
- A Podcast About AI
- Published
- Thu 08 Feb 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/the-bill-gates-podcast/episodes/AI-in-Marketing-Data-Activation-Databricks-Bet-on-Hightouchs-38M-Round-e2duaq5
This episode explores Databricks' strategic move as it invests in Hightouch's $38 million round, evaluating the impact on AI-driven marketing data activation and its significance in reshaping marketing analytics.
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