005. Escaping your 9 to 5 | Nathanael Morton

Today we sit down with sports performance coach Nathanael Morton. Nathanael specializes in improving basketball players' vertical jump and he's built a business surrounding this concept. We talk to him about why he did it, how he did it, and the tactics necessary to grow an online business. 

The first half of the podcast is more strategic and from a higher view point on growing a business in general. We talk about using your free time to work on your side hustle, constantly improving on your craft, and relentless execution. We also talk about a great information product that YOU can create and the people YOU can help. Sometimes escaping your 9 to 5 with an information product is as simple as helping the people who are several steps behind you.  

The second half of the podcast we settle into a great tactical conversation on growing an online business. Nate shares with us how he grew his audience, how he leverages social media to grow his business, and the business model he used to escape his 9 to 5 job.  This was a masterclass in online marketing and small business development. 

We finish the podcast off by asking Nate what his favorite books are and what the best piece of advice he ever received was. There's a lot of overlap between the books Nate recommends and the books Alex recommends showing that there are principles in business that translate regardless of the business model. 

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