74. No Shame in Your Game: Experiential Retail with Kate Drinkwater

So, what is experiential retail? Retail educator Kate Drinkwater joins Karmen on the podcast to dive into the world of creating memory-grade experiences that engage all the senses. It involves providing a unique and immersive shopping experience that goes beyond just buying a product. Different generations have different shopping habits and preferences, with Gen Z being more likely to research online and then buy in-store for the instant gratification while Baby Boomers don't mind waiting days for shipping.  Human connection and personalized service are rare in the retail market today and can justify the higher prices of luxury retail, where creating an emotional connection with customers and making them feel special. Karmen and Kate discuss the importance of selling a vision and the difference between expensive and luxurious experiences. They emphasize the value of understanding and meeting the needs and expectations of clients, whether in luxury retail or professional services. They also highlight the significance of empowering women and overcoming shame in selling our skills. products, and services. Whether you're a stylist, salesperson, or some other professional, your skills have value.

Connect with Kate:
katedrinkwater.com
IG: @imtalkingabouthair

Connect with Karmen and A Line:
aline-online.com
IG: @alineboutique
@karmenberentsen
YouTube: A Line Boutique
TikTok: @a_line_boutique
Check out Karmen's memoir Learning to Fly, here.

https://www.amazon.com/Learning-Fly-Memoir-Karmen-Berentsen/dp/1735235008