59. Branding Power: Finding Your Archetype with Lillian Marsh

Today, Karmen sits down with Lillian Marsh. Lillian is the cofounder and chief brand officer of Tiny Wins, an agency that's revolutionizing marketing and brand identity, and that's just one of her companies. Karmen and Lillian debunk the myth that branding is a soft skill and discuss the psychology behind marketing. Every brand you know (including your own, entrepreneurs!) fits an archetype that defines what character it plays in the industry. Lillian even tells Karmen what A Line's archetype is and analyzes A Line as a brand in real time. To close, they cover fashion and acknowledge the power of a great outfit--when you're giving your first keynote speech, you want to know you look good so you can focus on your message.

Connect with Lillian:
tinywins.com
mith.io

Connect with Karmen and A Line:
aline-online.com
IG: @alineboutique
@karmenberentsen

Check out Karmen's memoir, Learning to Fly, here.

https://www.amazon.com/Learning-Fly-Memoir-Karmen-Berentsen/dp/1735235008