S02E059 - What is guerrilla research and how do you do it?

In this episode, I discuss an underrated research approach: guerrilla research. It's a quick and low-cost exploratory method for showing the potential of research and how it can be valuable. I explain the benefits of guerrilla research, when to use it, when not to use it, and brief example of when I used the approach.

Links

• A beginner's guide to guerrilla research
• Submit a question

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