8 - What business are you really in?
- Author
- Luiza Campos
- Published
- Thu 07 Dec 2017
- Episode Link
- http://marcastrategy.com/abrandedworldpodcast/
In this episode, I talk about why it’s so important to answer the question “What business are you really in?”. It’s a simple question that almost seems absurd to ask. After all, it’s obvious what business you’re in, right? Tune in to find out.
