79 - How to protect your brand - with Etienne Sanz De Acedo

Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to protect brands.

With offices and representatives around the globe, and headquartered in New York City, Etienne walks us through what brands should do to foster consumer trust, economic growth, and innovation.