69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho

Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it and how they are investing in the brand.