60 - How Airbnb built a cult like brand - with Douglas Atkin
- Author
- Luiza Campos
- Published
- Fri 05 Apr 2019
- Episode Link
- https://marcastrategy.com
Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it’s a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.
