59 - Creating “Accidental Activists” one bottle at a time – with Kendra Peavy from Swell Bottles
- Author
- Luiza Campos
- Published
- Thu 21 Mar 2019
- Episode Link
- https://marcastrategy.com
Swell Bottle was not the first to come up with a multi-use water bottle but how did they get the attention of people like Oprah, publications like Vogue and retailers like Starbucks? What is the magic behind Swell? What is the "secret sauce"?
