45 - How branding shapes your identity - with Dr. Joseph Hancock
- Author
- Luiza Campos
- Published
- Thu 30 Aug 2018
- Episode Link
- https://marcastrategy.com
Branding is how you shape your identity and attract customers. In this episode, Dr. Hancock, an international expert in brand storytelling, provides great examples of how brands effectively shape an identity to tell stories that attract and retain customers.
