4 - How ATB Financial is building a cult brand - with Carol Shmygol
- Author
- Luiza Campos
- Published
- Wed 08 Nov 2017
- Episode Link
- http://marcastrategy.com/abrandedworldpodcast/
In this episode, Carol Shmygol, Head of Marketing and Brand for AT Financial, describes ATB’s journey in defining and implementing their brand. Not an easy task particularly when you have over 5,000 staff and 300 locations across the province.
