36 - The double-edge sword of cult brands - with Ryan Popowich
- Author
- Luiza Campos
- Published
- Thu 28 Jun 2018
- Episode Link
- http://marcastrategy.com
Die-hard fans are the stuff most brands dream of. In today’s episode, we talk to Ryan Popowich, Director of Marketing and Promotions for the Calgary Flames, Hitmen, Stampeders and Roughnecks on what it takes to meet the expectations of loyal fans.
