35 - How to influence behaviour to strengthen your brand - with Laura Tailleur
- Author
- Luiza Campos
- Published
- Thu 21 Jun 2018
- Episode Link
- http://marcastrategy.com
A brand is the result of the actions and behaviours of everyone who forms part of that brand. The big question, and one of the biggest challenges every brand faces is just how to instil the right behaviours, the right set of values to live by.
