31 - What you can learn from a brand that went from being a commodity to a cult brand
- Author
- Luiza Campos
- Published
- Thu 24 May 2018
- Episode Link
- http://marcastrategy.com/abrandedworldpodcast/
This episode tells the story of a brand that although at a time dominated the market, was at risk of becoming extinct. Because it didn’t take the time to build a brand. This episode will make you re-examine how you talk about your organization.
