29 - Building an iconic brand and community symbol - with Brian Hanson
- Author
- Luiza Campos
- Published
- Thu 10 May 2018
- Episode Link
- http://marcastrategy.com/abrandedworldpodcast/
It’s not easy to stay in business for 100 years, particularly when your product falls out of fashion. Hear from Brian Hanson, Master Hatter, at Smithbilt Hats how they stayed relevant without sacrificing quality and staying true to their values.
