28 - Building a place brand - with Daniel Valverde
- Author
- Luiza Campos
- Published
- Thu 03 May 2018
- Episode Link
- http://marcastrategy.com
It’s hard enough to build a brand for a product or organization, now imagine building a brand for a whole nation! Daniel Valverde, Director of Costa Rica's Nation Brand shares with us how he developed an internally beloved brand that delivers results.
