22 - Flying high: How Westjet built an iconic brand - with Richard Bartrem
- Author
- Luiza Campos
- Published
- Thu 22 Mar 2018
- Episode Link
- http://marcastrategy.com/abrandedworldpodcast/
Building a successful business is tough in any industry but it may even more so in the airline industry. Listen to my conversation with Richard Bartrem, VP of Mktg and Comm. at Westjet on how they built an iconic brand from the inside out.
