Julie Maxwell, maximizing 97X promotions

Julie Maxwell worked at 97X from 1988 through 1999, including a long stint as the co-host of the Breakfast Club. But after she moved from on-air to promotions manager, she really elevated 97X's game with all sorts of great giveaways and fun contests and promotions... all on a shoestring budget. If you ever scored concert tickets, prizes or station swag, Julie probably had a hand in it. She also spearheaded 97X's charity efforts through the Modern Rock Auction and the 97X Celebrity Cookbook. 

Julie joins Dave and Damian to talk about how she used her ingenuity and creativity to maximize 97X promotions. 

Please visit https://www.97xbam.com/2025/08/24/the-97x-rumblings-from-the-big-bush-podcast-is-back-baby/ for photos from Julie's promotions scrapbook.