Punjabi Music, Artist Management & Industry Insights | Jonathan Simkin x Nikhil Dwivedi on Verses

Jonathan Simkin (604 Records) sits down with Nikhil Dwivedi from EYP Creations to discuss the rise of Punjabi music on the global stage, the art of artist management, digital music trends, and how EYP is supporting emerging talent through projects like Your Debut Canada. Learn why perfecting your craft matters more than networking—and why the future of Canadian music looks so bright. 

The pair discuss:

• The incredible global rise of Punjabi music 🌍

• The challenges and strategies behind artist management & branding

• How digital platforms, streaming, and satellite radio are reshaping the industry

• Supporting emerging artists through initiatives like Your Debut Canada

• Why artists should focus on perfecting their craft over chasing connections

• Work-life balance while building a music business with family

• The future of music in Canada and beyond 🇨🇦

The full episode is also available on YouTube.