Who will not buy my product because they feel something is objectionable about it

Have you ever purchased a product that others hated?

Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised?

The flipside to any positive emotional connection is a negative one.

If you are producing a product or service that is inspiring enough that some people love what you are doing --- odds are there are others will actually dislike your product with an equal passion.