S02 E04 - The UK reaches a smartphone 'tipping point'
- Author
- 361 Podcast / Ben Smith, Rafe Blandford & Ewan MacLeod
- Published
- Fri 25 Nov 2011
- Episode Link
- https://www.361podcast.com/s02e04
The UK has reached a tipping point - 50% of all mobile devices in use are now smartphones and the trend looks set to carry on, expected to reach 70% by 2015.
We discuss the implications of this - for retailers, for consumers and the mobile brands that serve them.
