A Customer-Centric Approach To Strategy
- Author
- 33Voices
- Published
- Fri 06 Mar 2020
- Episode Link
- http://www.33voices.com/interviews/a-customer-centric-approach-to-strategy?media=5e61d4e7c1298d00123b182e
Management consultant Daniel Deneffe discusses his unconventional approach to "fad-free" strategy. It starts with a deep customer immersion and works backward to take the guessing game out of strategy formation.
