Digital Products → How Ryan Sold a Million Stars

Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.

Guest’s Links: 

• Website: Read the Book: How I Sold a Million Stars
• LinkedIn: Ryan Hart

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

• (00:00) - How Ryan Sold a Million Stars


• (04:10) - Introduction to Digital Products


• (04:24) - From Insurance to E-commerce


• (05:47) - Building the First Digital Product


• (07:55) - The Star Dedication Concept


• (10:05) - Developing the Star Dedication Platform


• (13:58) - Launching with Groupon and Other Platforms


• (20:45) - Collecting Customer Feedback


• (21:54) - Expanding Product Offerings


• (23:11) - Business Growth and Exit Strategy


• (25:23) - Revenue and Side Business Insights


• (26:04) - Full-Time Job and Side Hustle


• (26:53) - Decision to Sell the Business


• (31:09) - Life After Selling the Business


• (32:35) - Current Ventures and Advice


• (37:17) - Final Thoughts and Takeaways

• Kunle Campbell - Host


• Ryan Hart - Guest