Episode 152 - All About Influencer Marketing

In today’s episode, Susan talks with Richard Wong, The VP Marketing & Creator Relations at #paid. He is a seasoned marketer who came from Procter & Gamble and Johnson & Johnson and moved into the tech world, including growing Google’s source for insights, trends, and research in digital marketing.

Susan and Richard talk about why influencer marketing is so effective, even and especially at the micro-influencer level, and why influencer marketing is growing so fast.

Links:

Richard’s website: https://hashtagpaid.com/

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Susan’s websites:

Everything Susan: http://suebmoe.com

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Business in Blue Jeans: http://businessinbluejeans.com

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Equipment used for this video:

- Zoom.us

- Blue Yeti Microphone

- MacBook Pro

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