Episode 092 - Building the Relationship Between Brand and Consumer

In today’s episode, Susan talks with Rina Plapler, a parter at branding agency MBLM and author of Branding Intimacy. Susan and Rina talk about the importance of emotional bonds between the individual and a brand, and how we shouldn’t base our marketing decisions on seeing consumers as rational and thoughtful…because they’re not.

Links:

Rina’s website: http://mblm.com/brandintimacybook/

Rina’s book, Brand Intimacy: A New Paradigm in Marketing: http://amzn.to/2CGrrHr

http://2Questions.TV

http://susanbaroncini-moe.com

http://businessinbluejeans.com

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Equipment used for this video:

- Zoom.us

- Blue Yeti Microphone

- MacBook Pro

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