Episode 040 - Influencer Marketing Challenges

In today’s episode, Susan talks with Mitch Fanning, VP of Marketing for Clickback, a software-as-a-service company that offers leading cloud-based B2B lead generation software products, uniquely designed to accelerate lead growth. Susan and Mitch talk about influencer marketing and the weaknesses and challenges around it, mitigating the weaknesses in influencer marketing and other kinds of marketing, as well as metrics.

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Links:

Clickback: http://bit.ly/2z5ScqC

http://2Questions.TV

Equipment used for this video:

- Zoom.us

- MacBook Pro

- Blue Yeti Microphone

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