Joel Benge: Accidental IT analyst transformed into a nerd who talks good and podcasts good

Joel Benge is a theatre kid who helps nerds with messaging through coaching, courses, his book, and his excellent message deck (communication prompts).

We talk good about his business about supporting nerds with their communication and messaging through biz message specs and then chat about lessons, how audio on YouTube is working out for him, and podcast awards that Joel has given himself over the years for hosting Nerds That Talk Good.

Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelmbenge/

Check out the podcast, the book, message deck, and other nerdy resources: https://messagespecs.com/

2 Legit to Podcast is sponsored by Your Podcast Sidekick! Learn more about this quirky creative: https://linkedin.com/in/elijah-drown

Chapters

00:00 Unpacking Messaging Strategies

02:48 The Journey of a Podcasting Pioneer

06:08 The Art of Message Therapy

08:56 Workshops and Self-Directed Learning

12:13 Creating a Unique Messaging Framework

15:06 Avoiding Clichés in Marketing

17:51 The Importance of Quality in Content Creation

25:18 The Journey to Quality Content Creation

28:44 Understanding Audience Engagement and Metrics

30:49 The Importance of Guest Selection and Variety

35:52 Repurposing Content for Broader Impact

39:15 Coaching and Inspiring Future Podcasters