Generating a Business Through Marketing With Eido Walny

Eido Walny is the Founder, Managing Partner, and Estate Planning Attorney of Walny Legal Group. He is a nationally noted speaker, writer, and lawyer. Eido is named one of the best lawyers in America by US News and World Report and a “Forty Under 40” honoree by the Milwaukee Business Journal. Milwaukee Magazine recognizes him as a Wisconsin Rising Star and has named him a Five Star: Best in Client Satisfaction Wealth Manager since 2009. He was awarded the international TEP designation from the Society of Trust and Estate Practitioners. Eido serves on the national Board of Directors of the National Association of Estate Planners and Councils, is a member of the Real Property, Probate, and Trust Law section of the State Bar of Wisconsin, the New York State Bar Association, Illinois State Bar Association, and the American Bar Association, as well as a member of the Milwaukee Bar Association and past president in the Milwaukee Estate Planning Forum.

What should you be doing every day to strengthen and scale your firm? How can you place yourself in a position to succeed?

If you ask Eido Walny, marketing is the answer. To avoid the cyclical nature of business highs and lows, you should engage with your audience every day through marketing — whether by email, social media, articles, or speaking at events. Eido began his firm with the understanding that you need to work diligently to achieve desirable outcomes, which is why he spends time each day marketing his firm. If you want to turn your firm into something exceptional, you do not want to miss this episode. 

In this episode of 15 Minutes, join Chad Franzen as he sits down with Eido Walny, Founder, Managing Partner, and Estate Planning Attorney at Walny Legal Group, to discuss marketing as a necessity. Eido talks about steps to building a business, finding people that will hold you accountable, and avoiding mistakes that slow your growth.