The #digitalmarketing landscape is undergoing one of its most significant transformations: the move towards a #cookieless #web. With increasing concerns about #privacy and #datasecurity, third-party cookies—the foundation of many online advertising strategies—are being phased out. As we navigate 2025, #digital #marketers must adapt to this new paradigm.
This article provides essential advice on leveraging first-party data, adopting transparent #datacollection practices, and building trust with users while respecting their privacy.